Alberto Borri found his own perfume company in Parma. He cultivates a deep olfactive culture and a intimate love for scents, thanks to its strong family tradition. His grandfather was the creator of Morris Profumi. The project avails itself of an original and captivating interpretation by master perfumers Caron, Lie, Fischer and Bonneville, who composed elements/fragrances inspired by the origin of the cosmos. The perfumes ONEOFTHOSE are a mindful means to activate memories and relationships; a provocation to action and reflection, true to intrepid lines of personal expression.